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Vans has officially named SZA as its first-ever artistic director. It is a relatively significant move for the Grammy-winning R&B singer and the California-based skatewear brand.
The announcement was made on August 14, 2025. It revealed a multi-year partnership that will see SZA help in the brand's creative campaigns and co-design exclusive collections.
Fans have been sharing their thoughts online. Some are celebrating the new collaboration. On the other hand, others are speculating about how it might connect to recent tensions involving Nicki Minaj and her past remarks about SZA.
One such netizen penned,
"Lol Nicki about to go on a rant"
Vans took to its official Instagram page to announce the singer-songwriter as its Artistic Director. The post read:
"Meet our Artistic Director: SZA. "In Vans, I feel free!" says SZA. "I've been wearing Knu Skools and other styles for years, they have always had an ethos I connect with. As Artistic Director, my mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points.""
Internet reactions to SZA becoming Vans' Artistic Director
Kurrco took to its official X (formerly Twitter) page to share that,
"SZA is joining Vans as its first-ever artistic director. She will take on a multitude of roles, including overseeing campaigns and creating new silhouettes and exclusive designs."
Enthusiasts did not wait long to weigh in on the comment section of the post as they penned their thoughts on the same. Below are what some of them had to mention:
"Lil Uzi robbed wasn't he just doing hella stuff w Vans", noted an X user.
"these major brands be picking anybody to be their artistic director", opined another.
"While Nicki is going on a Coke rant ever other day", joked a third.
Others also chimed in:
"Should have been @tylerthecreator years back. Happy for her; i know Vans is trying to reconnect with its female audience so this is a MAJOR step towards that direction, now give us LIL UZI, he deserves it.", commented a netizen.
"NO BMX BIKERS CAN SALE VANS??? NO PRO SKATERS CAN SALE VANS?? ANOTHER WHITE OWNED BRAND USING AN AMERICAN BLACK TO SALE A PRODUCT THATS ON ITS WAY OUT THE DOOR! YEEZY OVA EVERYTHING", asked another.
"Well done queen... Now Watch Black Americans celebrate another Black American woman's win.. Just read the comments. i mean you've got enough forces that are against you as a people so this definitely will be one of those wins you praise your own for right??", lauded a third.
The 'Kill Bill' singer's appointment comes days after she wrapped up the European leg of the "Grand National Tour" alongside Kendrick Lamar. Notably, she scored a No. 1 with Lamar on their track "luther" and released the deluxe edition of her 2022 album, SOS, titled LANA.
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