Stray Kids’ Lee Know Named the New Face of Gucci

Lee Know, a member of the K-pop group Stray Kids, is now the global brand ambassador for Gucci. This was first announced on June 30, 2025, in a press release by Gucci and confirmed by Soompi and Teen Vogue.

Lee Know began wearing Gucci clothes at events before this was official. He walked in the Gucci Cruise 2025 show in London and wore a monogram suit there. Gucci said they want his energy, art, and individual style to bring fresh ideas to the brand. Lee said he feels honored and proud to join Gucci’s vision and legacy. Gucci declared the news on their Instagram page and captioned it,

"“It’s a great honor to be part of Gucci’s visionary journey of creativity.” Lee Know, Global Brand Ambassador. Known for his fresh energy and artistic versatility, the newly appointed Global Brand Ambassador embodies the House’s creative spirit."

Lee Know’s Journey with Gucci

Lee Know has been active since Stray Kids debuted in 2018. He has shown strong style on and off stage. At Gucci’s Cruise 2025 show in London, he wore Gucci and stood in the front row, catching eyes with his suit and long tie styling. He also was seen chatting with other stars like Paul Mescal and Dua Lipa at the event.

His fashion journey includes photoshoots with Gucci and W Korea. He has also modeled for other brands like Etro and appeared at big shows like the Met Gala and New York Fashion Week. Gucci said they are happy to make Lee their ambassador. They want him for new projects and events around the world.

What This Means for Gucci and Lee Know

This move shows how big fashion brands now work with K-pop stars. Lee joins other Stray Kids members who wear top brands like Louis Vuitton, Versace, Fendi, Bottega Veneta, and Burberry. Gucci chose Lee Know because of his strong style and global appeal.

As ambassador, Lee will take part in global events, photoshoots, and campaigns. Gucci says his mix of artistic spirit and fresh ideas fits well with their brand. He said Gucci is unique because it blends old and new ideas, and he is happy to be part of that journey. This partnership shows how culture and fashion meet. K-pop stars are not just singers; they also shape style trends worldwide. Lee Know’s new role is a part of that bigger trend.

Overall, Lee's signing with Gucci marks a new chapter. It brings K-pop closer to luxury fashion. He and Gucci will now work closely in events and campaigns. This decision underlines at the top that Gucci sees power in combining heritage with new energy from global stars like Lee. Future work by Lee with Gucci will likely include ads, runway shows, and brand events that fans around the world will watch. This is just the start.

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