On June 24, 2025, BTS' J-Hope made an appearance for Louis Vuitton's Summer/Spring 2026 Menswear Fashion Show in Paris. The BTS idol took a seat in the front row alongside several stars like Jay Z, Beyoncé, Bradley Cooper, Jackson Wang, and more.
For the show, the luxury label’s brand ambassador pulled off an all-brown checkered patterned suit paired with off-shine inside. BTS' J-Hope also wore a baby pink striped tie and accessorized his outfit with a brooch on top and a silver chain hanging around the waist. He completed the look with a pair of white shoes, adding more contrast to his outfit. Hobi also carried Louis Vuitton’s monogrammed pink and white Speedy bag.
Fans of BTS' J-Hope were happy to witness him at the show following the conclusion of his global tour. His followers were impressed with BTS’ J-Hope’s look, who flooded social media with their appreciation for the idol’s latest look for the LV show. One of them on X commented:
“GLOBAL FASHION ICON J-HOPE. J-HOPE AT LV FASHION SHOW STYLE LEGEND J-HOPE. GLOBAL FACE OF FASHION J-HOPE”
Fans seemed impressed with BTS' J-Hope’s look for Louis Vuitton's SS26 Men’s show
While some took to X (formerly Twitter) said that the "Sweet Dreams" singer looked like a prince, others described him as ethereal.
“J-Hope makes Louis Vuitton feel more accessible to younger audiences while keeping its timeless elegance.,” a fan wrote.
“He is a prince, just look at him. Sigh....,” stated an admirer.
“He is ethereal. Just one chance is all I need my love,” commented a fan.
“He is! True main event and fashion mvp STYLE LEGEND J-HOPE GLOBAL FACE OF FASHION J-HOPE,” stated an admirer.
One of the fans said he is the global face of fashion, and his face radiated charisma. Another fan admired the chain that he wore around his waist.
“Look at j-hope radiating confidence and charisma!! Stunning STYLE LEGEND J-HOPE GLOBAL FACE OF FASHION J-HOPE,” wrote another fan.
“That chain is so attractive on him! I am living for today’s fit!!!,” commented an admirer.
“I am literally in awe! He looks so grown up for some reason, probably cause he’s WEARING CLOTHES lol,” a fan wrote.
BTS' J-Hope was appointed as Louis Vuitton in 2023
Jung Hoseok, aka J-Hope, was appointed as Louis Vuitton’s brand ambassador in February 2023. Ever since his appointment, the BTS idol has marked his attendance at several events hosted by the luxury fashion house.
Hobi was spotted wearing looks from Louis Vuitton on several occasions during his HOPE ON THE STAGE global tour. He was also seen carrying an LV Speedy bag several times, pairing it with his airport looks.
During the fashion show, the idol was seen interacting with American filmmaker Spike Lee. The two posed together at the event.
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