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On September 27, X handle of @taeguide reported that SnowPeak has opened a new store in a mall following the success of BTS' Taehyung’s Fall/Winter 2025 campaign. Following his military return, V has appeared in several campaigns for different brands.
Among other brands, he also became the face of the Japanese outdoor brand SnowPeak’s Fall collection. Fans of V were delighted to know about his impact on Snow Peak, and as a result, expressed their appreciation for the Rainy Days singer’s impact.
One of them on X (formerly Twitter) commented:
“The Face of Success!! Taehyung is The Blue Chip of Advertising! SNOW PEAK AMBASSADOR V. V FACE OF SNOW PEAK APPAREL #TaehyungxSnowPeak”
Fans react as BTS' Taehyung’s successful campaign results in Snow Peak’s new store
One of V’s admirers mentioned the idol’s true power and highlighted how he maximized Snow Peak’s reach to a wider audience.
“That's the true power of an ambassador: when their presence translates into business results. And the most interesting thing is that Snow Peak isn't a mass brand; it's a niche outdoor aesthetic. Taehyung brought them to the attention of a much wider audience.”
Another fan dubbed BTS’ Taehyung as the best ambassador.
“Taehyung is the best ambassador any brand could have. No wonder his brands brag so much whenever they get him. SNOW PEAK AMBASSADOR V. V FACE OF SNOW PEAK APPAREL. #TaehyungxSnowPeak”
A fan called it Taehyung's impact.
“Taehyung impact. SNOW PEAK AMBASSADOR V. V FACE OF SNOW PEAK APPAREL #TaehyungxSnowPeak”
Another follower pointed out how BTS' Taehyung had a similar impact on Compose Coffee after he recently appeared in the coffee label’s campaign.
“It seems to be having the same effect as with compose coffee, which opened hundreds of new stores after signing with Taehyung. I hope Snow Peak will soon see the “V effect” as well and it will be an unprecedented collaboration”
A fan highlighted V’s power.
“OMG HIS POWER IS INSANEEEEEEEEE OH KINGHYUNG”
Snow Peak revealed a teaser in August
Earlier, in August this year, Snow Peak dropped the teaser for Tae’s new campaign. Following this, the brand has been frequently releasing new photos of the idol wearing different looks from the outdoor brand’s Fall ’25 collection.
Besides Snow Peak, V also featured in new campaigns of Compose Coffee and Coca-Cola. BTS' Taehyung has been the global brand ambassador for Compose Coffee since 2023.
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