TikToker vs bakery: Complete drama of JL Patisserie and Glamorama's viral 'Pastrygate' feud explained

In October 2025, a conflict between food influencer Glamorama and Arizona-based bakery JL Patisserie became one of the biggest viral debates of the year. The online fight, called “Pastrygate,” spread across TikTok, Instagram, and Reddit, leading to public discussions about influencer ethics and small business accountability.

The feud started after Glamorama, whose real name is Aurora Griffo, posted a negative review about JL Patisserie on TikTok. What seemed like a regular food review soon turned into a public controversy involving claims of blackmail, honesty, and the power of online influence.

As both sides shared their stories, the internet took sides. Some defended Glamorama’s right to share her opinions, while others supported the bakery, saying small businesses are often unfairly targeted by influencers.

How did the feud between Glamorama and JL Patisserie start?

Glamorama is known for posting straightforward food reviews on TikTok. In early October, she visited JL Patisserie, a popular bakery owned by chef Jenna Leurquin in Scottsdale, Arizona. In her video, she criticized several menu items, calling the pistachio cruffin “super fake” in flavor and describing the coffee as sour. She also said the canelé was overpriced and the quiche crust was poor in texture.

The influencer did say she liked the pumpkin pie croissant, but her overall review suggested customers should skip the bakery due to what she called “expensive ingredients.” The video gained millions of views and quickly drew attention from both fans and food lovers online.

Soon after, JL Patisserie responded publicly. Chef Leurquin shared that Glamorama had previously reached out asking for a paid collaboration, which included free food in exchange for a review. The bakery said they declined due to budget limits. According to Leurquin, Glamorama’s harsh review came after that refusal, which she described as an attempt at “blackmail.”

Read More: What did Taylor Swift wear to support Travis Kelce at the Chiefs–Lions game? Outfit decoded

Online backlash and broader reactions

After the bakery’s response, Glamorama denied the blackmail claim. She shared screenshots of her messages with the bakery, saying she had only offered a collaboration and was not demanding anything. However, her message, mentioning she would be “softer” in her wording if the review were part of a collab, led many online users to believe she gave biased reviews in exchange for perks.

The conflict grew quickly. She faced major online backlash, receiving hate comments and threats. She later said she had to leave her home temporarily because of safety concerns. On the other hand, JL Patisserie gained strong public support. Local customers lined up outside the bakery, showing solidarity and sharing positive reviews online.

The feud sparked a larger discussion about the ethics of influencer marketing. Many social media users argued that influencers should be more transparent about paid collaborations and avoid pressuring small businesses. Others said small businesses should accept fair criticism and understand the risks of public reviews in the digital age.

Read More: Taylor Swift makes rare public appearance with Kelce family at Chiefs-Lions game following engagement

×

Was this article helpful?

Thank You for feedback