"We are truly disappointed": Huda Beauty cuts ties with influencer Huda Mustafa after offensive livestream incident

Huda Beauty has officially parted ways with Love Island USA star Huda Mustafa after a viral livestream controversy involving racist remarks ignited widespread backlash online.

In a statement posted on Instagram on October 31, the cosmetics company, owned by Huda Heidi Kattan, addressed the issue surrounding one of their "recent collaborators," writing:

"At Huda Beauty, kindness and humanity are at the heart of everything we do. Unfortunately, one of our recent collaborators has displayed behavior that does not align with our values."

Huda Beauty continued, adding how the viral incident was "deeply upsetting."

"We are truly disappointed by Huda Mustafa's recent live and we take all forms of racism very seriously. While we don't believe her actions reflect her character, we found them deeply upsetting. We know that many members of our community and team were hurt and offended by these actions."

Despite Huda Mustafa's apology, the beauty brand also offered a subtle critique of how the controversy was addressed.

"While we valued the partnership we had with Huda, her recent behavior, and the way the situation has been handled does not reflect our brand's principles. As a result, we have decided to end our partnership and remove any related content from our social platforms and in-store displays."

Huda Beauty concluded the statement with a reflection on taking responsibility.

"Accountability is incredibly important in moments like this, and we hope that meaningful change can come from it."

Huda Mustafa issues apology to Olandria Carthen after livestream backlash

Huda Mustafa went viral this week due to a video from a live broadcast featuring her and her partner, Louis Russell (from Too Hot To Handle). The clip gained widespread attention when a viewer commented a racial slur directed at Mustafa's Love Island co-star, Olandria Carthen.

Carthen took to her Instagram to address the incident, citing that she does not condone racism of any kind.

"Words like that carry generations of pain, and pretending otherwise only keeps the cycle going. Defending it, laughing about it, or making excuses is even worse. I will not let this moment derail my purpose of uplifting my community. I'm standing firm in who I am and using this as an opportunity to call for real accountability and awareness."

Following the backlash, Huda Mustafa finally spoke out about the controversy. The Love Island star said in a statement published on her Instagram Stories:

"I want to be clear that I do not condone or tolerate anyone who uses such language, and I strongly encourage the individual responsible to reflect deeply on their words and the harm they’ve caused."

The reality star also directly apologized to Carthen.

"I want to begin by saying I completely respect Olandria, and it’s extremely disheartening that anyone, especially a presumed child, would find it excusable to use this type of language, and doing so only underlines the ignorance of the gravity that such a word carries."

She continued:

"Olandria – it is now clear that this comment was targeted at you, and I apologize for my immediate reaction. My reaction in that moment came from being caught off guard, not from finding the word or situation funny. It was a nervous, uncomfortable reaction that I recognize was inappropriate."

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