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On April 30, 2025, BTS' Taehyung set social media abuzz after sharing an Instagram story flaunting his gym physique and buffed up body, while serving his term in the military service. The BTS idol’s fans spotted the bracelet he was wearing, which soon went viral on social media. V sported a red bracelet from the brand Power Ionics.
Shortly after BTS’ Taehyung’s bracelet and his story went viral, the Power Ionics Official Store on Shopee Malaysia reportedly renamed the bracelet as "[BTS V Bracelet]" and even added a photo of the idol wearing it. Power Ionics is a brand that specializes in magnetic and ionic power bracelets.
According to Google Trends, global interest in the bracelet reached an all-time peak, by 100ularity soared 100% after Taehyung's story was posted. The price of this bracelet is around $26.99. Furthermore, the bracelet reportedly improves flexibility, reduces stress, fatigue, and supports post-workout recovery.
Fans react to BTS' Taehyung’s Marketing power, contributing to the popularity of Power Ionics’ bracelet
ARMY fans have been quick to highlight online BTS' Taehyung’s impact. While some referred to the idol as the charity king, others stated that it is a normal case for Tae, who has a quiet but powerful influence on consumer trends.
“get my charity king his fair cut and watch him double-triple that empire!,” wrote a fan.
“Yup, just a normal day of tae boosting an empire,” commented an admirer.
“Omggggg they knows they know who's the Fatherhyung,” wrote another fan.
Some fans asserted that they weren’t surprised by Taehyung’s power.
“Our man posting randomly he dk that whenever he post he set fire on market lmao,” stated an admirer.
“Lol , not surprising at all,” wrote another fan.
"TAEHYUNG BRAND IMPACT This is why all the Brands are highly anticipating his comeback, with lots more 'Blood Sweat and Tears' to be shed. May The Best Brands Win! And yes, I've been told my account is going to be getting crazy busy very soon BORAHAE TAEHYUNG" a fan wrote.
“It will be crazy if Tae launches his own brand (I hope so much and that it has nothing to do with hybe),” a fan wrote.
BTS' Taehyung is enlisted in military service
Kim Taehyung joined his compulsory military service in South Korea on December 11, 2023. He joined his service alongside bandmate Kim Namjoon, aka RM. Both the idols are likely to be discharged on June 10, 2025.
BTS' Taehyung often shares military updates with his fans via Instagram. Earlier, on February 23, the idol shared a bunch of photos of himself at the gym and in his military uniform.
Besides BTS' Taehyung, other members of the group are also completing their individual military terms, namely Jungkook, SUGA, and Jimin. Jungkook and Jimin also commenced their service in December 2023. SUGA, on the other hand, joined the military in September 2023.
As of now, only j-hope and Kim Seokjin have been discharged from their training. Both of them wrapped up with their duties in 2024. Therefore, BTS is set to reunite in June 2025 following the discharge of the remaining members.
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