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Stray Kids were officially appointed as the Pepero global brand ambassadors in 2025. Lotte Wellfood announced on May 12, 2025, that the group will be serving as the globally recognized Korean snack. This is the first occasion on which a K-pop group has been chosen by Pepero for a global campaign.
Pepero is the most popular snack in Korea, especially on Pepero Day, which is November 11. The holiday is similar to Korea's Valentine's Day, and individuals exchange Pepero sticks with friends and loved ones. With the new addition of Stray Kids to the brand, the company and fans alike can't wait for an even more spectacular celebration.
Lotte Wellfood also revealed that they will have events and campaigns with Stray Kids. They will be held during the weeks preceding Pepero Day. It is expected to involve fans in a different way and make it more interesting. Fans on social media expressed their excitement about the new partnership.
"They look gorgeous, and this is my favorite presentation for sure" said a fan on X
"OMG YAY" said another fan on X
"my love" remarked a fan
"When they said the face card is enough Cant wait for Felix to share his other pepero favorite flavors" remarked another fan
"Me quicky heading to the grocery store to buy Pepero" commented a fan
Why did Pepero choose Stray Kids?
Stray Kids are among the best-selling K-pop bands that have been adopted across the globe. They are recognized through their authoritative performance on stage and music that is featured on global charts. Having fans across nations in Asia, Europe, and the Americas, Stray Kids are regarded as a group that has actual global impact.
Pepero's decision to use Stray Kids as ambassadors likely resulted from their growing popularity. Stray Kids have worked with other companies before, and their commercials usually generate good sales and global recognition. This is the reason that they would be a suitable choice for a company that wants to reach out and expand its global market.
Lotte Wellfood also explained that the brand image of the group is suitable for the happy and energetic Pepero image. The firm would like to appeal to young consumers, and Stray Kids are trendy among teenagers and young adults. Through cooperation with the group, Pepero can strengthen the brand image and enhance consumers' knowledge about it.
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Stray Kids becoming a global brand ambassador for Pepero is an iconic development for the group as well as the snack brand. With their significant influence and extensive fanbase, the partnership can be anticipated to help promote Pepero further globally. The fans are already rallying behind them, and more details are likely to come as Pepero Day draws near.
When the campaigns get underway, supporters can expect more material and merchandise bearing the name of Stray Kids. At present, though, people are content with celebrating yet another milestone for the group. With so much fusion of music, brand, and fandom going on here, this tie-in is worth paying attention to in 2025.
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