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AI is taking over different spheres, including the influencer space in 2025. AI influencers are a big thing this year, and you might be surprised to discover if one of your favorite influencers is AI. Similar to other influencers, these AI influencers also have a specific niche, a unique aesthetic, which allows them to produce highly engaging content.
According to Tagshop, it is believed that the "virtual influencer" market will grow up to $154.6 billion by 2032. Additionally, these virtual influencers have a higher engagement rate, at least three times more compared to human creators.
With creators who don't need to eat or sleep, it is not surprising that these AI influencers have a huge social media following. Some of the virtual creators on this list have garnered millions of followers interested in consuming their content. Have a look at some of the top AI influencers in 2025.
Top 5 AI influencers in 2025
The AI influencers mentioned on this list have varied niches and aesthetics, attracting followers from all around the world, proving that digital personalities can be just as impactful as human influencers. Have a look at some of the most popular virtual influencers below.
Lil Miquela (@lilmiquela on Instagram)
Lil Miquela's Instagram bio is an interesting combination of emojis. It reads:
"22❤️🔥LA🌎Robot🦾🎶♻️📸👢💻💜"
Miquela is supposedly a 22-year-old robot from L.A, whose interests include music, recycling, photography, shoes (fashion), and computers. She has 2.4 million followers on Instagram and has more than 1k photos and videos on her feed.
The 22-year-old AI influencer has also collaborated with high-end fashion names such as Chanel, Prada, and Calvin Klein. Lil Miquela is also known for her social activism.
Shudu (@shudu.gram on Instagram)
AI influencers are not only captivating the influencer world, but some are even making waves in the modelling industry. Shudu is one of "The World’s First Digital Supermodel". She has worked with brands like Fenty and Balmain, delivering high-fashion looks for her audience.
She has a total following of 238k on Instagram and generally posts fashion-related content, bridging the gap between technology and creativity.
Kenza Layli (@kenza.layli on Instagram)
North Africans have their very own AI representation through Kenza Layli, an AI influencer based in Morocco. According to Layli's bio on Instagram, she is the:
"First Moroccan Meta Humans powered by AI 🇲🇦 / First world MISS AI @waicas"
Additionally, Kenza Layli also has AI siblings with a huge following. In her bio, she mentioned that she is the sibling of @zinalayli1 and @layli.mehdi. Kenza has a following of 185k followers and mostly posts fashion-related content for hijabi women. She is different from others because of her unique blend of fashion and Moroccan aesthetics.
Aitana Lopez (@fit_aitana on Instagram)
One of the most realistic-looking AI influencers in 2025 is Aitana Lopez. According to her Instagram bio, she is:
"Bcn | Digital Muse at @theclueless.ai / 1st AI influencer created"
Aside from her lifestyle and fashion content, Aitana is also a virtual gamer, with a separate account (@play_aitana). She is a Fanvue ambassador. On her main account, she has a total of 376K followers, and 3,034 followers on her gamer account.
Rozy (@rozy.gram on Instagram)
Rozy is Korea's very own first AI influencer. She is known for her eco-friendly collaborations with brands, as well as promoting an eco-friendly lifestyle and fashion content. Through her content, she promotes green innovation and helps her followers make mindful consumer choices.
At the moment, she has attained 169k followers on Instagram. She celebrated her 22nd birthday on August 20 by sharing a few photos and videos on her official Instagram account.
AI influencers are no longer a futuristic concept; they are here and are reshaping how we see influence and creativity online. As they continue to grow in reach and impact, they will continue to play a major role in the future of social media.
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