"A true icon": Big Brother fans celebrate Ashley Hollis winning the CBS show

Big Brother
Big Brother 27 winner Ashley Hollis | Image Source: Instagram/ @bigbrothercbs

CBS premiered Big Brother 27 finale on September 28, 2025. Ashley Hollis, a lawyer, was revealed to be the winner. Along with her, two finalists were Vince and Morgan.

While Ashley took home the grand prize of $750,000, Vince finished in second place and won $75,000. As fans already witnessed, Morgan and Vince were each other's close allies throughout the game.

However, when the majority of the Jury members voted for Ashley to win the competition, fans online celebrated Ashley's win. Fans took to the social media platform X and shared their wishes for her.

"We really are in a world where ASHLEY IS A BIG BROTHER WINNER a true icon #BB27," a fan wrote on X.
"Ashley speaks like such a lawyer and I love her for that #bb27," another fan commented.
"You see Rachel's influence. Everyone but Morgan voted for Ashley. That's how you manage a jury. #BB27," a netizen reacted.
"Two things can be true. Ashley deserved the win. Was it a dominant win or a season full of good players? No. Hence why Ashley winning was a realistic option this season. #BB27," an X user commented.
"Morgan and Ashley would've been such a hot final 2 ughhhhhh #bb27," one more person wrote.
"Hearing Ashley talk about her game in this interview makes me so excited for when she does a deep dive into her game like she is ABSOLUTELY DESERVING as a winner and it is the show's fault for refusing to show her strategic gameplay #bb27," a fan wrote.
"They tried so hard this season to make it all about comps, all for the winner to win off social gaming alone, Congrats Ashley!! #BB27," another person wrote on X.
"I never doubted her after, week 2 she had a good social game, perfect reads, and was great at making herself look dumb to avoid being a target! She's a good winner! #BB27," a netizen commented.
"Rachel didn't even try to hide that she was voting for Ashley no matter what. She read the first question to Ashley and ended it with “explain your strategic moves that would make you worthy as a BIG BROTHER WINNER” with the biggest smile on her face #BB27," an X user stated.

Big Brother 27 Finale: With the majority of the Jury members' votes, Ashley took home the win

The recently aired Big Brother 27 finale crowned Ashley Hollis as the winner of the CBS show. It happened after the Jury members, including Rachel, Ava, Keanu, Will, Lauren, and Kelley, cast their votes.

However, there was one vote from Morgan, which was for Vince. Apart from that, the majority of votes were in Ashley's favor. As a result, Ashley won the recently concluded season of the reality show.

After she was announced as the Big Brother winner, there were a few more exciting announcements. This included Keanu winning America's Favorite Houseguest. For that, he took home the $50,000 prize money.

Additionally, another finalist, Vince, won $75,000 for finishing second in the game.

Fans online celebrated Ashley’s long-awaited victory, flooding X with congratulatory messages. Many praised her win with enthusiastic comments, while others highlighted Rachel’s pivotal vote and noted how the rest of the jury also sided with her.


To witness Ashley's win, fans can stream the Big Brother 27 finale on CBS.

Edited by Gira Rathod