Emily in Paris Season 5 blurs fiction and reality in an unexpected way - here's what you need to know

Emily in Paris Season 5 returns to Netflix knowing exactly what it is. As soon as the latest season starts, you can almost feel its confidence. The romantic comedy series is created by Darren Star. Season 5 continues Emily Cooper’s journey as she struggles to figure out and balance love and ambition. However, this time it's not Emily in Paris but Emily in Rome.

You will find all the elements that make the show attractive. There are the bright visuals, the fast paced storylines, and of couse, those à la mode clothes! This season is also intentionally more realistic because it features a real-life brand.

Emily in Paris Season 5 is all about fashion and branding. Product placement has always been part of the show. But this time it's more deliberate. A real world label takes the center stage as one of the episodes is named Intimissimi Issues after the name of the real life brand. It eventually becomes a work problem for Emily.

Emily in Paris Season 5 - How Intimissimi becomes a part of the story

Emily in Paris Season 5 integrates Intimissimi as a client of Agence Grateau with certain problems. The brand becomes a part of the story through the Rome office and soon becomes a work problem for Emily. She has to pitch the right idea after understanding its cultural nuance. She realizes that what works in Paris does not work in Rome. The brand becomes a professional test for Emily that she must overcome to get them onboard.

One of the important scenes of Emily in Paris Season 5 happens at the office coffee station. Emily confides in Julien. She tells him that her ideas are not translating to Rome. She admits that she assumed Italians would be more open to s*xual imagery. But Julien corrects her. He explains that Italians are actually way more repressed than their reputation. This may seem like an unimportant scene but what happens after this makes it very important for Emily. Her instincts are just culturally off. It was her misunderstanding that gets her idea rejected by the brand.

Soon, Luc joins them. Julien tells him that Emily is having "Intimissimi issues". Luc misunderstands it as intimacy issues. He starts expressing his honest and sincere observation about Emily having emotional walls up ever since she arrived in Paris. He even justifies it by pointing out that she is an American navigating a foreign country all alone. Emily corrects him and clarifies that it is about the campaign. Still, Luc is not totally wrong. And we all know that. Perhaps, Emily is aware too.

Nevertheless, she ultimately wins Intimissimi over by presenting a thoughtful vision. She realizes how she has always avoided talking about her personal problems with her partners even as they share theirs. And how that has led to intimacy issues with them. So, her vision is simply to "talk". It's about how communication is what really is intimate.

This is how Emily in Paris Season 5 blurs fiction and reality. The brand name triggers a joke and the joke reveals a character truth. That truth feeds back into Emily’s professional struggle. Intimissimi becomes a metaphor for Emily’s relationship with intimacy itself.

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