Inside Alchemize’s Shark Tank victory — deal struck with Greiner, Ohanian & Scott

On a remarkable night on Shark Tank Season 17, three influential investors joined forces with athletic clothing firm Alchemize to close a deal. When founder Kyle Henderson arrived, he demanded $300,000 for 10% of the company and left with an agreement that included Lori Greiner, Alexis Ohanian, and Kendra Scott cooperating. The three Sharks, Ohanian's tech and startup network, Scott's experience with lifestyle brands, and Gardner's retail reach, saw different benefits from the episode, which caused a stir.

Alchemize’s pitch stood out with patented fabric technology and confirmed orders from college teams. When Henderson revealed existing contracts and recurring payment models, the Sharks shifted from curiosity to competition. The final agreement: $300 K investment for 12% equity plus a 1× royalty until $600 K is paid back.

Beyond the deal terms, this moment symbolized validation. With three major mentors and investors on board, Alchemize now enters a new phase of growth. For viewers of Shark Tank, it proved once again: when multiple Sharks believe in a brand’s story and potential, the outcome can define a season, and ignite real-world scale.

What happened when Alchemize appeared on Shark Tank

Alchemize has contracts with three Division-III collegiate teams and $135K in early income when it joined the Shark Tank. Greiner saw the sports-performance potential of the unique cloth and set off a bidding battle. Scott saw a crossover in lifestyle, while Ohanian saw opportunity in technology and subscriptions. With $300 K for 12% equity and a 1× royalty till $600 K is recovered, the final term combined those viewpoints. The brand left with money, reputation, and strategic support.

What made Alchemize stand out

The Sharks were intrigued by Alchemize's proof of concept and development potential, not only its product. According to Kyle Henderson, their compression fabric speeds up recuperation and cuts down on uniform changes by 40%.

Scott highlighted the potential for lifestyle-brand crossover; Ohanian concentrated on recurring revenue methods; and Lori Greiner narrowed in on retail scalability. Henderson's announcement of a signed contract with a minor league baseball team and active subscriptions that demonstrated progress was one pivotal occasion.

“We’ve already delivered with contracts and customers,” Henderson explained, demonstrating Alchemize wasn’t speculative but operational.

The Sharks came together on the deal after what started out as a performance-gear pitch changed to a platform plan. Alchemize demonstrated a unique convergence of technology, retail, and lifestyle in the congested Shark Tank scene.

The deal structure & future implications

The final offer blended investment, mentorship and structure. Greiner took 6%, Ohanian 3%, and Scott 3% of equity. A 1× royalty until $600 K protects the Sharks while giving Alchemize breathing room to scale. Post-show updates revealed shelf talks with major retailers and retail-tech integrations.

With Greiner leading U.S. retail outreach, Ohanian managing digital channels, and Scott driving lifestyle partnerships, Alchemize now has a team built for comprehensive growth.

This deal shows that on Shark Tank you don’t just pitch, you earn a coalition that can open doors to stores, media and licensing. For Alchemize, it means moving from startup to scalable brand with real-world muscle.

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