Shark Tank off the air tonight: Here’s what’s on instead

There won't be a new Shark Tank episode tonight. The premiere of 9-1-1: Nashville will take its place on ABC, so it will preempt the reality-business series for a single evening. This action is a component of ABC's plan to draw viewers into its more recent drama series by using the existing viewership of the show.

The show typically airs on ABC on Wednesdays at 10 PM ET/PT. The network has moved its new spin-off to a regular time slot tonight in order to debut it in the 9-1-1 universe. Yahoo As a standard strategy in network programming, network executives frequently utilize the time slots of flagship series to provide crucial exposure to new shows.

The absence of tonight means that loyal Shark Tank viewers will have to wait another week for a new pitch night. Fans can use ABC's streaming and repeat options to catch up on previous seasons in the interim. However, the brief absence also shows that ABC is open to experimenting with its scheduling in order to accommodate new series and that the show's primetime position is flexible.

Why Shark Tank is off tonight — and what’s taking its place

Shark Tank gives up its time slot tonight to 9-1-1: Nashville, which is not a break but rather a calculated network preemption. In order to promote its new franchise entry, ABC is relying on the overlap between audiences for drama and reality shows. Even though there won't be any new pitches tonight, viewers will still get a dose of emergency drama, along with the assurance that the show will return the following week.

How ABC uses Shark Tank’s slot to launch new content

In order to support new shows, networks frequently interrupt established shows like Shark Tank. ABC uses a pre-existing audience by presenting 9-1-1: Nashville during the programme's designated 10 PM time slot. It's a deliberate gamble because employing a popular timeslot helps the new drama gain momentum, which requires robust sampling.

A single night off might not have a long-term negative impact on the show's ratings, particularly if fans continue to watch the substitute program. However, the move illustrates that scheduling flexibility is not exclusive to anchor shows. Additionally, it implies that ABC values innovation in primetime more than strict consistency.

When Shark Tank will return & tips for fans tonight

Despite not airing today, Shark Tank is anticipated to resume its usual Wednesday 10 PM ET/PT programming the following week. Fans may watch reruns or watch previous episodes on ABC's platform or other streaming services in the interim, so they're not left without anything.

Furthermore, this preemption foreshadows future developments: ABC may occasionally set aside the time slot for exclusive programming. Watchers should pay attention to the network schedule because new shows, events, or premieres may take precedence over in some weeks. One such evening is tonight, but it won't be the last.

Trending

Stay tuned to ABC to watch the next episode of Shark Tank.

×

Was this article helpful?

Thank You for feedback