Pluribus is Apple TV+’s next sci-fi gamble: Can Gilligan’s surreal war on happiness fill Murderbot’s void?

Promotional image for Pluribus | Image via: Apple TV+
Promotional image for Pluribus | Image via: Apple TV+

Pluribus arrives with an unusual weight on its shoulders. Apple TV+ has been carving out a niche for ambitious science fiction with titles such as Severance, Silo and Foundation, but it is still searching for the next series that can spark cultural conversation and keep audiences coming back.

Vince Gilligan, the creative force behind Breaking Bad and Better Call Saul, is stepping away from the worlds of crime and legal maneuvering to build a story about something far stranger: a battle over the right to feel joy.

The timing is striking. Fans of Murderbot are waiting for its second season, creating a temporary gap that Apple TV+ seems eager to fill with something equally smart and emotionally charged.

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Vince Gilligan steps into the unknown

Gilligan’s name carries an almost automatic promise of layered storytelling. Breaking Bad transformed a quiet chemistry teacher into a feared drug lord while exploring every moral compromise along the way. Better Call Saul took a secondary character and built one of television’s most devastating portraits of ambition and regret. These series shared a fascination with power, identity and the slow erosion of personal codes.

Now Gilligan is stepping into a space where rules can bend and reality itself may feel unstable. Moving from grounded moral dramas to speculative fiction is risky. His greatest strength has been his ability to keep even extreme situations believable by anchoring them in human weakness and desire. Yet that same skill could make Pluribus stand out. If the show uses science fiction as a lens for psychological pressure rather than for large-scale battles, it could feel intimate and dangerous in a way few genre series manage.

Gilligan also reunites with Rhea Seehorn, who brought heartbreaking complexity to Kim Wexler in Better Call Saul. Her presence hints that Pluribus will not abandon character depth in favor of abstract world-building. Casting Seehorn in a leading role signals that Gilligan intends to make emotional nuance a central part of this new world.

Scene from Pluribus | Image via: AppleTV+
Scene from Pluribus | Image via: AppleTV+

Pluribus & a surreal war on happiness

Apple TV+ has shared little about the plot, but the available description is already provocative. Pluribus imagines a future where happiness is not simply a personal feeling. It is observed, measured and possibly restricted. This is not the sleek technology-driven science-fiction of gadgets and spaceships. Instead, it points towards a world where emotions become territory for governments or corporations to exploit.

That concept aligns with Gilligan’s long-standing interest in control systems. In Breaking Bad, the cartel and the drug market dictated every move. In Better Call Saul, the legal system and the pursuit of legitimacy trapped its protagonist. In Pluribus, the power structure may reach inside the human psyche itself, dictating how much joy one is allowed to feel.

The series is also described as surreal, suggesting a more dreamlike and disorienting tone than Gilligan has ever attempted. This could be his biggest departure yet. His earlier work thrived on realism and slow-burn escalation. By stepping into a stranger aesthetic, he could create something that challenges viewers’ expectations while preserving the deep psychological focus that defines his style.

Filling the momentary void left by Murderbot

When Murderbot debuted, it showed that there is a strong audience for science fiction that mixes sharp ideas with personality-driven storytelling. The show’s self-aware tone, the emotional undercurrent and subtle social critique helped it break out beyond typical genre circles. Its renewal for a second season was no surprise, but production timelines mean fans are waiting.

That waiting period leaves a gap for Apple TV+ to keep the conversation alive among viewers who want science fiction that feels authored rather than mass-produced. Pluribus is not a direct replacement for Murderbot. It will likely be darker, more psychological and less comedic. (Or maybe not?) Yet it can speak to the same craving for intelligence and depth. If Pluribus wins over that audience now, it will strengthen Apple’s hold on a niche that competitors have struggled to claim.

Apple TV+ and its sci-fi identity

Apple TV+’s approach to science fiction has never been about chasing the loudest action. Severance built its world out of fluorescent hallways and existential dread, turning office life into a metaphor for control. Silo reimagined dystopia as a slow mystery about knowledge and rebellion. Foundation attempted to update a sprawling literary classic with emotional stakes.

By inviting Gilligan, Apple TV+ is doubling down on the idea that science fiction should challenge and unsettle rather than simply entertain. It is also a strategic play to keep high-prestige creators within its orbit. Gilligan could have taken his next project anywhere. That he chose Apple suggests the platform has earned a reputation as a home for ambitious genre work. If Pluribus succeeds, Apple TV+ further secures its identity as the destination for cerebral and emotionally resonant sci-fi.

The pressure of expectation

For Pluribus to thrive, it must balance two demanding audiences. One group comes for Gilligan, trusting his mastery of moral tension and long-form character arcs. The other comes for Apple TV+’s brand of high-concept, slow-burning sci-fi. These audiences are sophisticated and not easily satisfied. They expect complex characters, fresh world-building and thematic ambition.

There is risk here. Gilligan’s fans know him for hyper-realistic drama and may hesitate when faced with surreal allegory. Sci-fi viewers may embrace the premise but question whether a writer famous for meticulous realism can handle the abstract and the uncanny. The show must prove that Gilligan’s storytelling survives the leap in genre and tone.

Why this gamble matters

Apple needs another conversation driver. Severance is returning but faced delays. Silo earned attention but not the same cultural fever. Foundation remains niched despite its scale. Murderbot will return, but production gaps slow momentum. A successful Pluribus could fill that space and keep Apple TV+ in the spotlight for the right reasons: bold creator-led sci-fi that makes people think as much as it entertains.

If Gilligan delivers, the show could become a bridge between his past work and a new creative chapter, and it could prove that the meticulous character studies he mastered in Albuquerque can survive in stranger worlds. Also, it could remind viewers that science fiction is not only about technology but about power, emotion and what it means to remain human under invisible pressure.

A potential turning point

If Pluribus lands, it will do more than fill the current gap left by Murderbot. It will show that Apple TV+’s long bet on smart, auteur-driven science fiction continues to pay off. For Gilligan, it will signal that his storytelling instincts remain powerful even when removed from deserts and courtrooms.

Pluribus might not copy Murderbot’s wit or tone, but it can claim the same space in viewers’ minds by offering high-concept science fiction anchored in human fragility. If it delivers on Gilligan’s strengths in Breaking Bad and Better Call Saul, with layered character work, slow moral corrosion and an unflinching look at control, it has every chance to hold the audience left restless by Murderbot’s hiatus and prove that Apple TV+ can keep leading the conversation about smart, emotionally resonant sci-fi.

And for audiences, it will offer something rare: a series that treats ideas and emotions with the same gravity, daring to explore a war not over land or wealth but over the fragile pursuit of happiness itself.

Edited by Beatrix Kondo