Smiling Friends' creator shares he is 'fine' with fans hating the end of the animated series

A still from the show (Image via Apple TV)
A still from the show (Image via Apple TV)

Smiling Friends has won the hearts of viewers with its absurd humor and unconventional storytelling.

The Adult Swim show follows two employees working at a happiness charity who deal with ridiculous situations.

The co-creator of the show, Zack Hadel, revealed something unique ahead of the season 3 premiere. He shared that he would be completely fine if the audiences end up hating how Smiling Friends ends. This announcement has sparked discussions across the animation world about audience expectations and creative freedom.

The series has continuously operated on its own terms and never attempted to fit traditional comedy settings. Now, as discussions about its eventual conclusion surface, Hadel's comments offer a refreshing glimpse into the minds behind this distinctive series.

Also See: Is Smiling Friends canceled after Season 3? Here’s what we know


What makes Smiling Friends different from other animated entertainment

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Smiling Friends stands out in the crowded lineup of adult animation. The show presents a world that rejects easy explanation. The show blends realistic elements with absurd fantasy in unpredictable ways. Every episode runs approximately eleven minutes and packs an engaging quality of content.

Audiences experience emotional shock as scenes shift from wholesome to disturbing within seconds. The series follows cynical Charlie and optimistic Pim as they work together at a charity designed to bring happiness to people.

The animation format contributes to this eccentric identity, employing several techniques throughout the episodes. Characters appear suddenly in separate art styles, and the background shifts between minimalist and detailed without warning.


Who are the creative minds behind Smiling Friends

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Michael Cusack and Zach Hadel created Similing Friends, and both come from unconventional backgrounds in the online animation entertainment industry.

They previously worked on platforms like YouTube and Newgrounds. Hadel voices Charlie while Cusack gives voice to Pim. Their chemistry drives most of the narrative of the show.

Before Smiling Friends, both creators had built strong online followings. Their background in internet animation inspired them to focus on creativity over production values. This philosophy stayed consistent, even with Adult Swim's support.


What did Zach Hadel say about the show's potential ending?

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In October 2025, the creators sat down with Variety before the season 3 premiere. When asked how closely they follow fans' feedback, Hadel said,

“I really could see the show ending with us loving it and people hating it. I’m not saying that will happen, but I’m just saying that would be fine with me. That’s funny to me. That’s better than doing fan service. We’ll do whatever we find funny.”

Why would creators risk disappointing viewers of

Smiling Friends

Many animation creators live in fear of backlash from viewers. So why would Hadel approve the possibility of disappointing viewers? Creating primarily for personal satisfaction ensures artistic satisfaction.

External validation remains fleeting and unpredictable, whereas the personal satisfaction of one's work can last for a long time. Viewers' expectations can obstruct creativity. When creators worry too much about reactions, they censor their words.

However, Cusack and Hadel developed thick skin through years of exposure, learning to filter essential critique from unnecessary negativity. This resilience allows them to prioritize their own judgment.


What does this mean for the upcoming reception of

the show?

Hadel's statement suggests the show will maintain its unpredictable format until the conclusion. Viewers hoping for a traditional or predictable ending may face disappointment. The show could conclude with intentional ambiguity, or the creators might enhance the unexpected elements for a more satisfying conclusion.

Smiling Friends will end with utmost rawness, honoring its creators' distinctive vision above everything else.

Edited by Nimisha