The Bold and the Beautiful is finally cooking again. The Brooke and Katie feud over the Logan name has real heat, real history, and real emotional stakes. This is the kind of family conflict the show thrives on. Identity, legacy, ego, and decades of resentment are all bubbling to the surface, and the trademark war gives it a sharp, modern hook.
The forward progress makes it even stranger that the show suddenly pivoted into a homelessness PSA. It felt completely out of place and out of nowhere. The scenes involving Will, Electra, and Dylan living out of her car were random and not needed. Had the spotlight remained on the Logan trademark drama, it would've been much better. There's been no reason to invest in Dylan. Her story doesn't matter to viewers, and it's a misstep for a soap that seemed poised to get back on track.
It feels like a different show

The Logan trademark war feels like a classic soap plot. Brooke believes that her name is the brand. Meanwhile Katie is furious at being dismissed after years of loyalty. As usual Ridge is trying to control the narrative, while Carter and Liam racing to lock down a trademark for their respective companies. Family drama and fashion are at the forefront. That is the foundation on which this show as built upon.
Then the show cuts to Will and Electra debating whether Dylan is homeless. Not in a dramatic, secret-exposing way. Not in a morally complex, character-driven way. Instead, it plays like a social awareness vignette. Will inspects her car. He and Electra discuss the number of college students that are homeless. They talk around the issue in a way that feels instructional rather than dramatic. The result is tonal whiplash.
The story comes at the worst possible time

Monday's episode needed momentum. The feud between sisters is escalating. Sides are forming: Carter backs his best friend and boss, while Liam sides with his mother-in-law against his new stepmother. This situation could have genuine legal ramifications. The stakes are genuinely high for everyone involved.
The Dylan subplot is not pushing the story forward or keeping the show on the poisitive path that it was on. Insrteaf, it stalled everything just as the show finally has something roaring. There is nothing wrong with addressing real-world issues. The Bold and the Beautiful has done it before, and when done well, it can be powerful.
Instead of drama, the scenes leaned into explanation and random social commentary. The abrupt nature of it makes the show feel disjointed. Viewers are emotionally invested in Brooke and Katie’s battle, only to be pulled into a moment that feels like it is asking them to learn something rather than feel something. Dylan’s situation is vague. The stakes are unclear. It is not obvious how this will matter long term, or who it will significantly impact beyond Will and Electra.
Catch all-new episodes of The Bold and the Beautiful weekdays on CBS and Paramout Plus.