Ryan Reynolds is crediting one of Britain's rom-com kings for shaping the way he tells stories, even in his commercials.In his recent chat at The Wall Street Journal's CMO Summit, the Red Notice star revealed a surprisingly simple piece of creative wisdom he got once from Bridget Jones's Diary mastermind Richard Curtis."I remember he once said to me when I was very young — I was like 40. He said every character has to have a beginning, a middle, and an end. [The advice] really kind of stuck with me.""It Ends With Us" New York Premiere - Source: GettyRyan Reynolds recounted the moment as he spoke to the audience and elaborated on how he applies Richard Curtis' advice in his advertisements, such as for the brands Mint Mobile and Aviation Gin."I sort of brought that even into that space with, 'How do you do that in 30 seconds or 15 seconds as well?' I really do believe that too much time and too much money will murder creativity — it will just kill it."Richard Curtis is known for his writing and directing of hit romantic movies, such as Four Weddings and a Funeral (1994), Nothing Hill (1999), Bridget Jones's Diary (2001), and Love Actually (2004).He also helmed the Rachel McAdams-led romance movie, About Time, released in 2013, as well as sitcoms The Blackadder (1983), Mr. Bean (1990), and The Vicar of Dibley (1994).How Ryan Reynolds got Gwyneth Paltrow on board for the Astronomer adAt the event, Ryan Reynolds also opened up on how he ended up doing an ad for Astronomer last summer.Recalling, the Free Guy actor filmed a commercial for the data operations company last July, shortly after its former CEO, Andy Byron, and HR exec, Krisin Cabot, were caught hugging on a kiss cam during Coldplay's concert.The event made international headlines after it was later revealed that both individuals were married to other people.During the Q&A, Ryan Reynolds explained how his production company and marketing agency, Maximum Effort, got involved in the filming process."Just 14 hours later, I'm paying for that, [and I didn't] have their blessing yet, but I [knew] that nobody at that time ... knew what Astronomer does. So I was like, 'What if Gwyneth explained it?'"Ryan Reynolds also praised Astronomer, saying it does "some amazing stuff," adding:"But it was a real opportunity for them to take the conversation away from where it was, which was quite toxic, I think, and really focus on something that mattered in a way that was fun and easy and emotional and lovely."It's worth noting that Paltrow and Coldplay frontman Chris Martin were formerly married, and their connection augmented the "kiss cam" moment's virality. On July 26, her Astronomer ad was released.Meanwhile, at the Summit, Ryan Reynolds also shared how he strategically utilizes humor in commercials."Well, humor and emotion are the two feelings that I think travel the most. Humor works so well, so does emotion. But if you get them together, it really, really just creates togetherness. It creates that feeling that we’re all right now, we’re not divided."