‘She loves a good countdown:” Swifties spiral over Taylor Swift’s cryptic clues—4 fan theories on what she’s teasing

Taylor Swift is keeping her next professional move under wraps, and fans have come up with multiple theories about what she could be up to. The singer-songwriter concluded her history-making Eras Tour on December 8, 2024, and appears to be taking a well-deserved break.

According to a December 11, 2024, article by Page Six, an insider alleged that Swift looked forward to “some downtime” after her last tour and was encouraged by her boyfriend, Travis Kelce, to take some time off.

The insider stated:

"Taylor was ready for this tour to wrap because she’s burnt out and is looking forward to some rest.”

The Wildest Dreams hitmaker also reportedly planned for the tour to conclude before her birthday so she could take time off to celebrate. Swifties are getting restless and have been trying to put together “clues” to figure out Swift’s next surprise.

This is not uncommon amongst the singer’s fans as she is notorious for dropping “Easter Eggs” and clues in albums, performances, and social media posts. Recently, her fan account, @Swift Nation, posted clues about an 11-day countdown to a major event, and speculation is rife among fans.

@electrifiedtnt posted on X:

“One thing about Taylor Swift is, she loves a good countdown.”

Continue reading for some of the fan theories about Taylor Swift’s next move

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Fan speculations about Taylor Swift countdown explored

1) The release of a 12th album

Some Swifties believe that a 12th album is in the works and will be released soon. A TikTok user @SwiftieInKC theorized that Swift usually changes her aesthetic before dropping a new album, and the recent change in style is an indicator of a major project arriving.

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2) Eras Tour documentary

Another theory from fans is that Taylor Swift might be working on a documentary about the Eras Tour and the repossession of her masters. Documentaries are not a new phenomenon. The 35-year-old had done a 2020 documentary titled Miss Americana based on her taking a break from the public eye and dropping the Lover album.

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3) Vault tracks for Reputation album

Taylor Swift announced on May 30, 2025, that she had reclaimed her masters for six albums from Shamrock Capital. Swift, who had re-recorded five of the six albums, also revealed that she hadn’t yet done the same for the best-selling Reputation album. While fans were heartbroken about the possibility of not getting a Taylor’s Version of Reputation, Swift revealed in her press release that vault tracks for Reputation could be released.

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4) A merch drop

Some fans are entertaining the idea that Swift might just be planning to release more merchandise to sell to fans and not anything major. This reasoning might stem from past incidents of the artist dropping merchandise for sale when fans were expecting music.

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While Taylor Swift’s next move remains a mystery, one thing is certain—her fans are eagerly waiting and decoding every possible clue with unmatched enthusiasm. Whether it’s a new album, a long-awaited documentary, or simply a merch drop, the anticipation itself is a testament to Swift’s cultural impact and the enduring connection she shares with her audience.

Also read:

1) “This era is about to be legendary”: Netizens excited as Mariah Carey unveils her new album ‘Here for It All’, releasing on September 26

2) Did Lady Gaga Go Makeup-Free Mid-Concert? Here’s the Story Behind the Moment