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Fans of the popular girl group KATSEYE have responded to Richard Dickson, the CEO of Gap, regarding his statement on the success of the girls' group's advertisement. On Thursday, August 28, 2025, CEO Richard spoke about the success of the "Better in Denim" ad campaign, calling it a “cultural takeover” and emphasizing the ad’s generated momentum.
“Twenty million views in the first three days, 400 million total views, and 8 billion total impressions. 'Better in Denim' is the No. 1 search on TikTok. These aren't small facts or small stats. This is proving that Gap is a powerful pop culture brand,” the CEO said.
@PopCrave shared the news on X with the caption:
“KATSEYE’s ‘Better in Denim’ campaign has received over 400 million views and 8 billion impressions across all platforms, Gap CEO reports. The ad also received more views in its first three days than Gap’s last four releases combined.”
The post quickly garnered several reactions as netizens took to the comments section to express their opinion about the ad’s statistics.
@_Praise25 commented: “Love these girls, they make good music.”
Similar comments echoed this sentiment as netizens praised KATSEYE’s influence.
“400 million views is insane. 8 billion impressions too. Better in Denim clearly hit hard. First three days outperforming old releases. Gap’s campaign just set a new bar,” @officialabdulak commented.
“400M views and 8B impressions KATSEYE just set the bar sky-high… Denim domination unlocked,” @ShruGawade tweeted.
“400 million views… that’s the kind of cultural ripple that feels almost tangible,” @jordimofficial1 added.
More netizens praised the ad’s creativity.
“Aye, denim's a timeless classic! Just goes to show, sometimes sticking to the basics beats chasing trends. What’s next, a campaign for sensible shoes?” @eyup_io stated.
“The fact that they saw Sydney Sweeney Racist ad and had to do this is so iconic. They gained so much fans,” @Eilishlifestyle replied.
“And notice how it didn’t cause a race debate? Some other brands should take notes,” @Enddumbness added.
More details on KATSEYE’s Gap advertisement
On Tuesday, August 19, 2025, global girl group KATSEYE and Gap collaborated on a new denim campaign, “Better in Denim,” for its fall collection. The ad showed all the members of the group dancing to Milkshake by Kelis while showcasing different variations of Gap jeans, including Low Rise Denim and Long and Lean Jeans.
According to Gap CEO Richard, collaborating with KATSEYE was natural, and the group was perfect to showcase the brand’s inclusivity.
“Gap continues to build on its legacy of bridging generations by spotlighting global talent and celebrating self-expression through music, dance, and denim.”
He continued:
“Partnering with KATSEYE was a natural fit, we share a bold, expressive, and inclusive point of view. ‘Better in Denim’ is the best expression of who the brand is today — fresh, relevant, original, and undeniably Gap.”
The Kpop group also released a statement concerning their collaboration with Gap.
“Gap didn’t ask us to fit in — they invited us to show up as we are. The denim moved with us, and every look felt like our own. We got to perform as ourselves, bringing our style and culture to every frame. That’s what makes this moment so powerful.”
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