David Beckham channels his for passion for beekeeping with new honey-based snack brand ‘BeeUp’ 

David Beckham has launched a new snack brand called BEEUP. It is inspired by his hobby of beekeeping, which started during the COVID-19 lockdown in 2020. Beckham and his son Cruz began keeping bees in their garden and developed a deep interest in honey. Over time, this hobby turned into a business idea.

David Beckham partnered with entrepreneur Shaun Neff to co-found BEEUP. Neff is known for building successful brands. The goal was to create a line of fruit snacks powered by honey. The team wanted to provide families with a natural source of energy. Beckham says the idea was to use honey’s natural goodness instead of refined sugars.

"My love of beekeeping and making my own honey began as a hobby and quickly grew into a passion. I built the hives with my sons, learned how to care for the bees, and mastered the art of harvesting one of nature’s most powerful superfoods," Beckham noted, as per the brand's official website.

The result is a range of honey-based fruit snacks aimed at active kids and families. The snacks are now available at Target stores, online at Target.com, and on the BEEUP website. Beckham hopes this will offer a better snacking option for busy families.

How did David Beckham start beekeeping?

David Beckham started beekeeping during the pandemic. In 2020, lockdown gave him more time at home. Beckham and his son Cruz began keeping bees in their garden. They soon learned more about bees and honey.

David Beckham discovered that honey is not just a sweetener, but a natural superfood with energy benefits. Over time, his hobby became a strong personal interest. He wanted to share this with others.

This is where the idea for BEEUP came from. David Beckham wanted to create snacks using honey. He thought they could be a healthy option for families. The brand combines his passion for beekeeping with a simple food product.

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What makes BEEUP snacks different?

BEEUP snacks are different because they use real honey. Many fruit snacks use refined sugars or artificial sweeteners. BEEUP uses honey as the main energy source.

The snacks are non-GMO. They have no artificial dyes or flavors. They also contain vitamins A, C, and E. These nutrients support overall health.

The product is designed for active kids and families. The idea is to give a natural energy boost. This makes BEEUP snacks useful for school, sports, or busy days. Beckham says he wants to help families choose better snacks.

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Where can one buy BEEUP snacks?

BEEUP fruit snacks are sold in 10-packs, and they are available at Target stores across the US. You can also buy them online at Target.com or the BEEUP website. Each pack costs around $4.99.

The snacks come in three flavors: Very Berry, Tropical Mix, and Sour Watermelon. This gives families some choice based on taste. The packaging is simple and easy to take on the go.

The brand aims to be a new option in the kids’ snack market. Beckham and Neff hope that more families will pick BEEUP over snacks with refined sugar. They believe honey can be a better choice for everyday energy.

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David Beckham has combined a personal hobby with a business idea. Through BEEUP, he is offering a new kind of fruit snack. These snacks use real honey for energy. They avoid artificial ingredients.

BEEUP is now available across the country. It offers a simple snack option for active families. Beckham hopes his passion for beekeeping will help others see honey in a new way.

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