"This is for the history books" - Internet reacts as Kamala Harris reveals her presidential campaign got a "Brat" rebrand after Charli XCX's tweet

Kamala Harris Leading Women Defined - Source: Getty
Kamala Harris (Image by Juliana Yamada/Getty)

Former US Vice President Kamala Harris received support from Charli XCX during her 2024 presidential campaign. In a video posted on her Substack website, she was discussing her new book, 107 Days. As seen in the video clip, she said:

“At 5:29 p.m., staff alerted me that the British singer-songwriter Charli XCX had posted: Kamala is brat. Brat was the title of her latest album and identified me with her brand: edgy, imperfect, confident, embracing. From then on, our rebranded Kamala HQ social media site was awash in her signature color, lime green, and posts supporting us used that color.”

Social media users reacted to the news after the video was reshared by the X account, Pop Base. One X user commented:

“This is for the history books.”

A second user mentioned that although they did not know what “Brat” meant, they were still intrigued by it, writing:

“I'm still not sure what 'brat' means but I'm here for this cultural moment regardless.”

A netizen wrote that this was a memorable moment. According to them:

“That would definitely be a moment worth recalling. I can imagine Harris mixing humor with surprise since Charli XCX’s “kamala IS brat” tweet went viral as a mix of stan culture and politics. It blurred the line between internet irony and real-life politics.”

Others opined that this was a crossover between politics and pop culture. One social media user commented:

“From pop culture to politics, iconic shift huh.”

Sharing similar sentiments, a second user mentioned:

“That crossover will live forever politics meets pop culture in the most unexpected way.”

What did Kamala Harris say about Jimmy Kimmel’s show?

On September 22, Kamala Harris was a guest on The Rachel Maddow Show, where Maddow asked Harris about her opinions on the resistance towards Donald Trump. The former Vice President said that people showed their power when they spoke out and used their money after Jimmy Kimmel’s suspension, which helped push things in the right direction.

She explained that the real fight was not only about Donald Trump abusing the power given to him as president, but also about understanding that the issue was bigger than him. Kamala Harris went on:

“You know, so much of what has indeed overwhelmed people, not to mention just scared the stuff out of people is what we are witnessing is a high velocity event. We are witnessing something that has been happening so rapidly and it feels chaotic.”

Kamala Harris also added:

“But what I would offer you is what we are witnessing is the swift implementation of a plan that was decades in the making.”

Harris opined that Project 2025 did not come out of thin air, as it took years of work. She explained that the fight was not only about what was happening at that moment, like the government trying to silence people, but also about seeing that this problem had been building for a long time.

Kamala Harris said people needed to understand that the agenda behind it would not simply disappear once Trump left office.


Also read: Kamala Harris global '107 Days' book tour: How to get tickets, dates, venues, and more explored

Edited by Debanjana