What is the Kick Partnership Program? Adin Ross and Kick CEO Ed Craven clash over streamers leaving his platform and its comparison with Twitch

Kick CEO Ed Craven and streamer Adin Ross seemingly engaged in a war of words. On November 13, Craven shared his thoughts about the Kick Partnership Program on X. According to the official website, the Partnership Program allows creators to get fair compensation. It is designed using a revenue model that benefits individual creators. The website mentions:

“Since launching in 2024, the program has facilitated payouts exceeding $46 million to creators.”

Ed Craven shared a lengthy X post about the program, writing:

“Kick Partnership Program was created in 2024 as a way to give streamers a real baseline income, funded entirely out of Kick's pocket and not tied to ads or subs. It is built to give creators stability and has already delivered payouts approaching $150M to 1,000's of creators.”

He mentioned that the program could be cleaned after working on the view count system and removing those who abused the platform. Craven noted that they deleted many bot accounts and repressed the views. Mentioning payments, Ed Craven said:

“Payouts are only reduced when underlying views aren't truly authentic. There has never been a better time to join KPP, recovered funds will always be redirected to creators with earned audiences and communities.”

AR15THEDEMON

@AR15thed3mon

You guys need to redo your outdated KPP then. There is no Incentive to subscribe to a streamer on kick , therefore KPP is needed for kick streamers to feel incentives. You “fixing” the KPP , removing bots is cool and all but it doesn’t really matter and everything is still botted. Everything is botted and inflated , and everyone knows it. It’s 2025 twitch is the same way too ppl spam ads on twitch to bots and get paid. ​You need to Create a tier system where People are incentivized to do good content. Based off impact, clips, effort, etc. it’ll motivate people to try and grind. My brandrisk stream for example made less than it’s ever been because I’m assigned an average fixed rate. I can make more money stargazing with Shnaggyhose sweater and Marky with tts on , than brandrisk , and a stream with tekashi69 and khabib and Islam. I’m making less, it doesn’t reward me. ​Kick needs a system in place that’s consistent and doesn’t change based off of events that happen outside of kick. As soon as I left stake my KPP Dropped 80%, and I’m still making life changing $, and grateful as f*ck for my community , there the reason I can even stream for a living , And kick of course. If I can make more money on twitch , get the mainstream eyes , why would new streamers choose kick over twitch then? I I don’t think stake should ever correlate with kick, which I get why it does but it shouldn’t. Kick has the potential to be number one, but it needs to stay consistent and have a fair system in place for the streamers who try. ​Hope this helps ❤️

How did Adin Ross respond to Ed Craven’s post about the Kick Partnership Program?

Resharing Ed Craven’s post on X, Adin Ross wrote a lengthy statement through his account “@AR15thed3mon.” He said that the officials needed to revamp the program since he felt it was outdated. Ross pointed out the lack of incentives for streamer subscriptions. He wrote:

“You “fixing” the KPP , removing bots is cool and all but it doesn’t really matter and everything is still botted. Everything is botted and inflated , and everyone knows it. It’s 2025 twitch is the same way too ppl spam ads on twitch to bots and get paid.”

Adin Ross said that the program needed a tier system that encouraged creators to make better content based on effort, clips, and impact. He said this would motivate streamers to work harder. He also explained that his “brandrisk” stream earned him less money than before because he was paid a fixed rate, even though some of his smaller, fun streams made him more money.

What happened when Adin Ross exited Stake?

Further in his X post, Adin Ross elaborated that the platform needed a system that would not change due to external events. He mentioned that upon exiting Stake, his KPP reduced by 80%. The post read:

“As soon as I left stake my KPP Dropped 80%, and I’m still making life changing $, and grateful as f*ck for my community , there the reason I can even stream for a living.”

Adin Ross also explained:

“And kick of course. If I can make more money on twitch , get the mainstream eyes , why would new streamers choose kick over twitch then? I I don’t think stake should ever correlate with kick, which I get why it does but it shouldn’t.”

Despite everything, Adin Ross felt that Kick could still reach the top position. The only requirement for it is to be consistent.

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