soapcentral.com, a leading soap opera web site for over 10 years, provides recaps, late-breaking news, behind-the-scenes scoop, character and actor biographies and much more to passionate soap fans every hour of every day.
The typical soapcentral.com visitor is very much like their television-viewing counterpart. The majority of those visiting the soapcentral.com web site are working professionals, most of whom are women, who are unable to watch their favorite soaps on a regular basis. While these visitors may have the ability to record their favorite soaps, it isn't always possible to watch those recordings. Additionally, there are frequent technical mishaps that prevent programs from recording or competing programs that require a soap fan to choose one program over another on the VCR timer. Whatever the reason, these visitors rely on daily recaps to keep informed of the action on their favorite daytime dramas.
Following is a snapshot of the soapcentral.com demographics.
Page views
21, 014,003 per month
Unique Users
1,082,739 [approx] per month
Average Time Spent
17:00 minutes per session
Gender Breakdown
| Female | 87% |
| Male | 11% |
| Undisclosed | 02% |
Age Breakdown
| Under 17 | 04% |
| 18 - 34 | 48% |
| 34 - 45 | 34% |
| 55 - 65 | 12% |
| 65+ | 02% |
Internet Connectivity
| Dial-up | 40% |
| DSL | 06% |
| Cable Modem | 30% |
| T1/Other High Speed | 24% |
* A large portion of the
soapcentral
.com viewing audience visits the
site from their place of employment, as evidenced
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