15 years of covering the soaps: The logos

Posted Wednesday, March 17, 2010 12:17:06 PM
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15 years of covering the soaps: The logos

On March 23, 2010, the soapcentral.com site marks its 15th anniversary. As part of our celebration of the milestone, we're offering you a look back at how the site has changed during that time

For 15 years, Soap Central has been providing the latest news, daily recaps, storyline previews (you may call them spoilers or scoop), and information about all your favorite daytime drama series. Yes, there were a few more soaps back in 1995, but our committment to covering the soaps hasn't lessened. In fact, we're more passionate about the soaps than ever.

As we move forward, we wanted to share with you some of our "home movies" and photographs -- or at least the Internet version of that. Since some of you were not yet on the 'net when we made our debut, here's a look at some of the logos we've used over the years. There have only five logos in use over the years. The current logo has been in use for more than five years.

For more flashback fun, be sure to walk down memory lane with our The Look of soapcentral.com feature, a look at the various site designs that we've used over the years.

This is the first logo used when The AMC Pages officially changed its name to Soap Opera Central. The logo debuted in 1996 and was used for about a year.

This logo was designed to clearly reflect the different soaps that the Soap Opera Central site covered. At the time, there were ten different soaps on the air. The logo also briefly appeared in an animated form -- with the "Soap Opera Central" morphing into "soapcentral.com." This logo was in use in 1997.

Seeing that most visitors to the site referred to it as "SOC," the abbreviation was incorporated into the logo. And what says soap opera more than bubbles? The logo was used briefly in 1998 and 1999.

This logo has the distinction of being the only logo designed by an "outsider." After the logo was designed, a colleague said that it needed to have more of a television feel. The old-fashion TV outline was added to the logo -- and voila! This logo varied slightly over the years, but some aspect of the original design appeared in use between 1999 to 2005.

With users still calling the site by many different names -- The AMC Pages, Soap Opera Central, SOC, and Soap Central -- a logo tweak was devised to help give the site a single, cohesive name: Soap Central. If you're wondering, people still call the site by the previously mentioned names anyway! This logo, still currently in use, debuted in 2005.
Photo: Dan J Kroll/Soap Central




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